Search Engine Optimization
How SEO Impacts Your Web Presence
Search Engine Optimization refers to the customization of a website content to the specific needs of search engine alorythms and is essential for achieving good ranking in a search result page. Search engine optimization is a continuous process and builds credibility over time. A site must maintain fresh content, identify keyword relevance, implement the proper use of meta descriptions and overall maintain design and functionality. Once this is implemented correctly it will have a long lasting affect.
SEM (Search Engine Marketing) or SEA (Search Engine Advertising) involves the promotion of websites by increasing their visibility in search engine results (SERPs) primarily through paid advertising campaigns. These promotional campaigns, which are indicated on a results page by the subtle "Ad" tag placed to the left of the link, are a great way to boost traffic to your site. Promotional SEM campaigns should always link to a dedicated web page (landing page) that is relevant to the promotion. Your content must match the paid search query it’s looking for or you will be penalized with a lower ranking. SEA Campaigns are Ad Words based. SEM and SEA campaign can achieve top ranking and their benefits can be seen during the length of the campaign but these campaigns will ad a continuous advertising expense to your budget and can be blocked by ad blockers.
Another important clarification, SEM campaigns incorporate the existing SEO on the site to achieve a higher ranking and to enhance your pay per click (PPC) listings. Therefore the money spent on SEM campaigns will yield a higher return if your websites SEO is implemented correctly and maintained.
Below are just some of the factors that are important to your SEO Score:
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